
We’ve all seen the T-shirts, album covers, and magazines. Heard the chatter of unsolicited underground backpackers. Read about the arrest and lawsuits of the illegal downloaders. What’s next?
Will record companies continue to send their underpaid, overworked, fame starved interns to the strip malls, clubs & sidewalks to plaster cars, people, and walls with more ridiculous psychobabble? Is everyone really thinking it, or is it just Nas? And why are still listening to Nas after he was TKO’d & “So Uglied” by Jay-Z? Is it just propaganda from the North to explain why no one from NY is #1.
Yes, the south is responsible for some of the craziest music trends ever created. Yet, it is arguably the most entertaining of the garbage out. Maybe I’m just an “old head” I prefer to get ignorant with my booty shake and old school bass music. It’s the “dancer” in me, pop locking, rag topping, & YEKE! is just in my blood. I rarely get into the discussion about real hip hop because no one knows what Hip Hop is!
In the commercial sense, is Hip Hop dead? Yes! It’s been chewed up, chewed some more, swallowed, digested, and spit back up. It’s part of the big “money” machine of Corporate America. Once people see you can make money with something it turns into a business.
I remember sitting in my music history class astonished by how much I didn’t know about the beginnings of “Hip Hop/Rap/R&B”. That was years ago, I’ve been working in the music industry for over 10 years now. From radio to print, I’ve been surrounded by it. My brother, my cousins, my friends all are deep into the industry. And I’m still a cynic. I’ve met some of the dumbest people in the world, astonished they can even walk around without hurting themselves. I’ve also met people who are grounded and just want to make good music. Some of the most grounded people are the ones you don’t even see. Which means they are the ones you don’t even listen to. Is Hip Hop dead to them, for them? No.
But in a industry where the only the strong survive, does it matter that there are real artist out there? To a few of us who hold out hope that music will one day be restored to it’s root, yes it matters! But do we matter? My opinion is no more valid or important then the next man’s when viewed in a forum. So how do we figure this out? Definitely not by watching BET. A station created for “us”, by “us”, but not sold to one of “us”. Therefore it mishandles the expectations we have placed on the network. It misleads us to think that it delves deep into our issues. When really it’s a victim just like Hip Hop. Maybe a better word is “tool”. It’s a tool to make us think that it’s part of us. Yet it’s driven by a force that has nothing to do with us.
My previous endorsement post, was a dramatization of how an artist has so many different avenues to make money in this industry. “Product Placement” is part of the destruction of hip hop. Artist getting paid to write a song about their favorite gadget, beverage, shoes, etc..has turned most albums into a continuous commercial. Where are the lyrics? Somewhere sandwiched between the hook about Air Force 1’s and Vitamin Water. So is it the artist responsibility to have some tact to want to stand for something? Can you blame a one hit wonder for “selling out” for a million dollars? Look at the people on Fear Factor, Moment of Truth the rest of the dumb reality shows. People do a lot worse for a lot less money. Still doesn’t mean it’s not killing TV. It’s slowly eating away at our brains and turning us into “ad zombies” (see even I promo my own post).
Whose responsibility is it to save an art form? Stay tuned…





